Ideal Customer Profile (ICP)
Nigall serves two primary ICPs that share the same platform: event organizers who run programs end-to-end, and venue owners / venue teams who make day-to-day event management easier inside their buildings.
ICP 1 — Event organizers & producers
| Attribute |
Detail |
| Who |
Independent organizers, associations, corporate event teams, agencies (Planner Pro) |
| Jobs to be done |
Publish events, sell tickets/RSVPs, run modules (speakers, sponsors, vendors, volunteers), communicate, check in, measure |
| Why Nigall |
Modular Tools hub, Stripe-native payments, multi-stakeholder portals, Discover marketplace |
| Entry plan |
Free hosting → Essentials / Presenter Pro / Operations Suite / Planner Pro |
Start: Quick Start — Organizers
ICP 2 — Venue owners & venue teams (expanded)
| Attribute |
Detail |
| Who |
Hotels, conference centers, theaters, restaurants with private events, coworking event spaces, outdoor/stadium operators, venue GMs and FOH leads |
| Jobs to be done |
Bring together bookings, contracts, payments, planning, staffing, and operations for events in their spaces |
| Why Nigall |
One workspace for venue profiles, directory discoverability, booking lifecycle, readiness/ops fields, and linkage into live events—plus organizer modules when the venue also hosts |
| Entry plan |
Presenter Pro+ (unlocks Venue Management) |
| Account type |
venue_manager (also usable by organizers who own venues) |
| Capability |
Status on Nigall today |
| Bookings (inquiry → confirm) |
✅ Implemented |
| Contracts (upload + signed dates) |
✅ Partial (manual files; e-sign roadmap) |
| Payments (deposits) |
⚠️ Flags / amounts (Stripe venue pay roadmap) |
| Planning (capacity, AV, load-in, readiness) |
✅ Implemented |
| Staffing |
⚠️ Check-in headcount + Volunteers module on hosted events |
| Operations (walkthrough, load-in, inspection) |
✅ Implemented on booking pipeline |
Start: Quick Start — Venue Managers · Venue Management
Adjacent personas (supported, not primary ICP)
| Persona |
Role |
| Attendees |
RSVP, tickets, mobile app |
| Exhibitors / vendors / sponsors |
Module applications & deliverables |
| Speakers / volunteers / talent |
Workflows on organizer events |
| Client viewers |
Read-only event access (Planner Pro) |
Messaging guide
- Organizers: “Run the whole show—from tickets to day-of ops.”
- Venues: “Make day-to-day event management easier—bookings, contracts, payments, planning, staffing, and operations in one place.”
- Prefer dual ICP language on landing/pricing when listing venue capabilities; do not imply venues are only a directory for organizers.